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Core Values – Corporate Guiding Light or Corporate Spin?

by deancarlton | Apr 14, 2016 | Business, Customers, People, Strategy

I work as a consultant with numerous globally recognised brands – often at the forefront of Customer Experience (CX) and organisational transformation initiatives. photo credit: pierremarcel Before even setting foot on the client site, I have always made it an...

Still focussing on your products? You're doomed to extinction

by deancarlton | Apr 23, 2011 | Customers

Organisations that place their products and services at the centre of their corporate thinking face the same fate as the dinosaurs – they are doomed to extinction.  They need to change their culture and behaviours from the very core; to stop pushing products and...

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